Social Media Business Strategy «

Social Media Business Strategy

 

Social Networking as a Business Strategy
This Panel explores issues such as:  How can companies best utilize social networking media?  What are the risks and rewards?  Can social networking be a money-maker for companies?  Does advertising work in the social networking world?  How does Twitter fit into the mix?  What are some specific social media success stories for driving business? Speakers: 

• Jason Oberfest, Senior Vice President, Business Development of MySpace
• Paul Ollinger, West Coast Vice President of Sales of Facebook
• Sam Cimino, Sales Manager SW, YouTube
• Majid Abai, CEO of Pringo
• David Schwartz, Vice President, Corporate Development of Yammer
• Richard  Neff, Head of IP & Tech Group of Greenberg Glusker

Moderator: Dr. Tony Karrer, CEO/CTO of TechEmpower

Social Media Business Strategy «

Explore posts in the same categories: Marketing, Social Media

Social media marketing also known as social influence marketing is the act of using social influencer's, social media platforms, online communities for marketing, publication relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube.

In the context of Internet marketing, social media refers to a collective group of web properties whose content is primarily published by users, not direct employees of the property (e.g. the vast majority of video on YouTube is published by non-YouTube employees).

Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites.

Social media marketing has two important aspects: read wikipedia.org/wiki/Social_media_marketing

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Social Media Business Strategy

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