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How Do I Get More Readers To My Articles?

As the developer and 'chief visioneer' of SearchWarp, I have to answer all the hard questions which we receive from our users.

By far, the most common question we receive is, "How do I get more readers to my articles?".  The editors and I see so many articles every day that we can typically tell how many readers an article will attract even before it goes public.  We've learned a few things over the years about attracting readers and there are definitely rules to follow if you want to become a popular writer.

I'd like to outline some of the most important rules for you... 

1.  The first and biggest determining factor in how many people your writing will attract:  You must write about what people want to read about, NOT what you want to write about.  The Internet is filled with peoples' opinions, and the hundreds of millions of people who search for things on the Internet every day are never looking to read more opinions, unless it comes from someone that they are already familiar with.  In other words, if no one knows who you are, no one is going to go searching for your opinions, so you're going to have to write about something else to attract readers.

This is a hard one to swallow, and the majority of people that we give this advice to do not use it because they want to write about what they want to write about.  This is ok.  At SearchWarp, we like to promote the less-common opinions of people that few have ever heard of.  You will probably get some readers from within SearchWarp and hopefully a few will join your fan club, but you will not get a large number of readers from across the Internet. 

You might have noticed that most of the writers who are featured on our home page do not have really high popularity numbers.  Typically we feature good writers who are passionate about what they write about, but this alone does not attract readers.

 

Some of our writers have figured out how to write about what they want to write about AND put it in a format that people want to read about.  For example, if you want to write about a particular topic, find the most popular quotes from that topic, the history of that topic, or how-to information about that topic.  All 3 of those formats usually work very well on SearchWarp.

 

2. Good articles must clearly answer a question.  Many writers struggle with this until one day the light comes on and they realize that the more clearly their articles show a question asked and answered, the more people will believe their articles are worth reading.

 

I'm not suggesting that you change the topic of your article, but rather the style or format.  Abstract thoughts don't attract many readers.  "How to do this to get that" and  "why this means that" will attract many more readers. 

3. Make your titles descriptive.  Inexperienced writers like to come up with cute little titles.  Experienced writers make their titles as descriptive as possible.  If your article answers a question (and it should), use a title that forms the question.  At one time SearchWarp forced people to use more than 2 words for a title, but we got so many complaints that we discontinued this requirement.  Guess what?  Those who complained can now use their cute little 2 word titles, but no one is reading their articles!

A classic example came through SearchWarp a few years ago.  A writer submitted an article entitled, "It Happened Again".  Do you know what the article was about?  No one else does either, because no one ever read it.

You've got to use your title to let people know why they should read your article.  'Nuff said.
by Bruce Horst  How Do I Get More Readers To My Articles? by Bruce Horst

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